BMGEN/VPDesign at Tama U
Keynote at Tama University, organised by Dr Noboru Konno (JIN) and Dr Ryuta Kono, at Kokuyo Hall in Shinagawa
This keynote will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the usage of the Business Model Canvas in large corporations will be illustrated.
